The Science of Valentines Day

Valentines Day: clever marketing strategy for stores to get rid of their shitty DVDs that no one would ordinarily buy.

Do everyone a favour and avoid the Hugh Grant DVDs. Have a think and then DO something fantastic.

…and by that I don’t mean send an e-card.

You send an e-card and some other prick will have a $150 box of roses delivered to Rachael at her office by a small herd of Labradors sporting cupid wings. And guess who looks the effortless twat now?

“So Reece, I’ve got to drop some serious coin to show my love then?”

Of course it nice to, but it’s not necessarily needed.

Dropping serious coin is nothing without relevance. Let’s say that she is a Simpsons fan for example – no amount of coin would have a chance against the pure sentiment of the following card:

Bit unmanly you say? You’ve just been pricked.

In summary:
relevance. thought. effort.